It takes confidence through know-how to make the right marketing decisions.

Once you’ve learned the art and science of marketing, you’ll understand your business its market and customers better than ever!

What is the Essentials of Marketing Planning course?

EMP is a 10-module in-person course that teaches comprehensive marketing planning, principles and process. But the course is more than that…

• Engaging lectures that combine theory with real world practice.
• An accessible curriculam taught in everyday language suitable for any learning level.
• A challenging course that leaves learners proud of their accomplishment upon completion.
• A growing community of graduates to whom learners can connect and network.

Classes will be held at Genuine Work, Dayton’s co-working environment for learning, sharing, and inspiration. Course will be held every Saturday for 10 weeks.

Who is this course for?

This course was designed with two types of leaders in mind: small business owners and nonprofit organizations. Why? Because these two groups are often called to do world class marketing with little to no experience or training. It’s a difficult and stressful position to be in for an individual or an organization. This course is designed to bring relief to the stress and fix the marketing know-how problem at a minimal investment.

To date the course has graduated…

• Consultants
• Fine Artists
• Fashion Designers
• Graphic Designers
• Nonprofit Development Associates
• Nonprofit Executive Directors
• Retailers
• New Marketing Managers
• Small Businesses Owners

And more!

Our Course PromiseThe Essentials of Marketing Planning Course promises to provide learners the confidence and know-how they need to make better marketing decisions for their businesses.

What are some of the features and benefits of the course?

• Industry-experienced instructor with expertise you can trust
• Step by step presentation for an easy-to-follow course
• One-on-one consultation available for individual attention
• Certificate of completion to reward you for your effort
• Money-back guarantee – no financial risk if not satisfied

What is the course ‘experience’ like?

Learners have described the Essentials of Marketing Planning course experience as affirming, encouraging, engaging, thought provoking, warm, motivational, inspirational, fun, informative and educational

Learners are engaged in a respectful and thoughtful manner.

Learners are listened to and encouraged to share their own experiences and gained wisdom.

Course Highlights

• Business Model Development : Create a 9 element business model
• Market Research: Market analysis and target marketing
• Persona Development: Create a comprehensive persona for your business
• Value Proposition: Create a clear value proposition statement
• Positioning and Branding: The keys to creating a robust brand guide
• Communications Strategy: Create key messages with on-brand tone and style
• Marketing Strategy: Develop a clear guide for how to market your business